2 min short video on organic healthy food delivery industry:The organic food delivery services sector has witnessed substantial growth, with 17 major companies in the U.S. now offering convenient delivery of organic or healthy nutritious foods, right to your door.
This surge can be attributed to consumers demanding a smarter option than shopping and cooking as well as the importance of adopting healthier dietary choices while supporting sustainable, organic farming practices.
Two of these companies, Sakara Life and Trifecta Nutrition each raised between $15-$20 million in their latest round of private equity investments to inject into their respective companies for growth financing.
The demand for fresh, chemical-free produce has driven these services to expand their offerings, catering to a growing segment of health-conscious individuals seeking convenient access to quality organic food.
Factors such as busy lifestyles, a preference for doorstep convenience, and the desire to contribute to environmental sustainability have all played a role in the increasing popularity of organic food delivery services.
As more consumers prioritize well-being and eco-friendly choices, the industry is poised for continued expansion, with these major players leading the way in meeting the rising demand for organic and nutritious food options delivered straight to the customer's door.
Opting for organic food delivery services that bring nutritious and healthy food directly to your doorstep comes with a myriad of essential benefits.
Firstly, these services offer the convenience of access to fresh, organic produce and wholesome meals without the need for time-consuming trips to the grocery store.
The emphasis on organic ingredients ensures that the delivered food is free from harmful pesticides and synthetic additives, promoting overall health and well-being.
Additionally, by supporting local and sustainable farming practices, customers contribute to environmental conservation.
With a focus on quality, flavor, and nutritional value, as these companies claim in their marketing communications, organic food delivery services make it easy for individuals to maintain a balanced and health-conscious diet effortlessly, fostering a lifestyle that prioritizes both personal wellness and sustainability.
AND, it saves time, while apparently saving money if you consider sitting in your car, driving to the grocery store, shop, drive back, prepare food, and cook.
The total time and cost associated with grocery shopping, food preparation, and cooking can vary based on individual circumstances, location, and personal preferences.
On average, a trip to the grocery store may take around 30 minutes to an hour, depending on the distance and shopping list.
Driving time can vary based on location and traffic conditions. The cost of driving includes factors such as fuel, maintenance, and potentially parking fees. The cost per mile for driving can vary, but a rough estimate might be around $0.50 to $0.75 per mile, factoring in fuel and maintenance costs.
Food preparation and cooking time depend on the complexity of the meal. Simple meals may take 30 minutes to an hour, while more elaborate dishes could take longer.
Considering these factors, the total time spent and cost incurred for the entire process of driving to the grocery store, shopping, driving back, preparing food, and cooking could range from 2 to 3 hours and cost from $20 to $50, depending on various factors.
It's important to note that these are rough estimates, and actual time and cost may vary based on individual circumstances and choices. But this is something to consider, and most certainly, many people don't even know or probably never even thought of shopping and cooking in terms of cost of their time and effort.
Certainly, as most of us remember our grandmothers and her cooking skills, food cooked at home is far more delicious and healthier than food prepared in a business. Is it still the case? Hard to say.
Sure, let's compare "Sakara Life" and "Fresh n' Lean" in terms of various aspects:
• Sakara Life: Danielle DuBoise and Whitney Tingle, two childhood friends, started Sakara Life in a New York apartment and turned it into a profitable nationwide service with $150 million in annual revenue. They managed to raise private equity fund to finance their growth with a $4.8 million in series A funding, and a $15 million series B. Sakara Life provides meals by delivery and is known for offering high-quality, plant-based meals with a focus on organic and nutrient-dense ingredients. They prioritize clean eating and holistic well-being. Sakara has kitchens in Long Island City, New York and Gardena, California, with about 200 kitchen workers to fullfill deliveries. Ready-to-eat meals are delivered twice per week, by Sakara drivers for customers close to the company’s kitchen and by overnight delivery elsewhere
• Trifecta Nutrition: Founded in 2015 by Greg Connolly, Elizabeth Connolly, and Greg Connolly Jr., Trifecta Nutrition has rapidly grown into a prominent player in the meal delivery service industry with an annual income of about $100 million. Trifecta Nutrition is recognized for its commitment to providing convenient and nutritious meal solutions. Focused on catering to diverse dietary preferences, Trifecta offers a range of meal plans, including options for athletes and those seeking weight loss. The company's mission revolves around delivering fresh, organic, and minimally processed meals to support individuals in achieving their health and fitness goals. Trifecta's dedication to quality ingredients and customization aligns with its overarching goal of making healthy eating accessible and convenient for a broad spectrum of consumers.
• Sakara Life: Prioritizing on clean eating and holistic well-being, Sakara offers gluten-free, dairy-free, meat-free, seafood-free, egg-free and soy-free. Sakara's meals is regarded as being flavorful by many of its customers, judging by their reviews.
• Trifecta Nutrition: Trifecta meals feature fresh, high quality ingredients that are sourced from family-run suppliers with sustainable practices whenever possible. In addition to using all organic produce, the service features humanely raised, grass-fed meat and sustainably sourced seafood.
• Sakara Life: Sakara Life commits to using organic and plant-based ingredients in its meals. It uses plant protein. It refers to it as clean, organic plant protein from pea, hemp, and pumpkin that support lean muscle maintenance. The emphasis is on providing meals free from common allergens and additives.
• Trifecta Nutrition: Trifecta claims it srives to use the best quality ingredients available and as many ingredients as they can from local family-run suppliers with sustainable practices Trifecta also offers organic meal options. They offer Paleo, and Whole30 meals are made with humanely raised meats.
• Sakara Life: Sakara Life does have a positive reputation as of the publishing of this article, for its commitment to holistic wellness and high-quality, clean meals. Customers appreciate the brand for its emphasis on overall health.
• Trifecta Nutrition: Trifecta Nutrition is well-regarded for its convenient meal options and has a positive reputation for providing meals tailored to fitness and health-conscious individuals.
• Sakara Life: Sakara Life is positioned as a premium service, and its pricing reflects the use of high-quality organic ingredients and the curated nature of their meal plans. They are pretty expensive to some people, although their customers feel that it is well worth it, and hence the company continues to grow.
• Trifecta Nutrition: Trifecta Nutrition offers a range of pricing options, including plans that cater to different budgets. It aims to provide quality meals at various price points, offering flexibility to customers. Many of its customers believe that the meals are well prices for the quality and they are glad they can also get meat with their choice of food.
• Sakara Life: Sakara Life offers a variety of meal programs, including signature meals, detox plans, and customizable options. Their menus often incorporate superfoods and unique ingredients.
• Trifecta Nutrition: Trifecta Nutrition provides a variety of meal plans, including options for specific dietary preferences like keto, paleo, and vegan. Their focus is on providing nutrition for fitness and performance.
• Sakara Life: Sakara Life's meals are designed not only for physical health but also for overall well-being. They aim to support digestion, boost energy, and promote radiant skin through their nutrition-focused approach.
• Trifecta Nutrition: Trifecta Nutrition emphasizes the health benefits of balanced nutrition, particularly for those with fitness goals. Their meals are portion-controlled and crafted to support active lifestyles.
Both Sakara Life and Trifecta Nutrition offer high-quality, organic meal options with a focus on health and nutrition.
Sakara Life is positioned as a premium brand, while Trifecta Nutrition caters to fitness-conscious individuals with a range of budget-friendly options Paleo, and other packages. The choice between them may depend on individual preferences, dietary needs, and budget considerations.
Fresh-food and organic meal-kit delivery is a rapidly expanding industry, growing to an estimated $11 billion by 2022 in U.S. alone, from $4.7 billion in 2017. The market is dominated by Germany-based HelloFresh and New York-based Blue Apron, which had $2.4 billion and $461 million in 2020 U.S. sales, respectively.
Sakara Life currently succeeds with its niche in the space of vegan and clean-label meals, and as more people look to increase their intake of plant-based meals.
